Sep 13, 2005
Aversion Reports
You could have it so much sooner with the Internet.
The Scottish act's sophomore effort, You Could Have It So Much Better with Franz Ferdinand leaked onto Internet file-swapping networks this weekend. Early copies press copies were encoded under the fake name C Drive Back Up to deter pirates and make locating them online more difficult. The leak comes about three weeks before the release of the follow-up to 2004's Franz Ferdinand (Domino) (read Aversion's review); You Could Have It is slated for an Oct. 4 release.
More of the same kind of info can be found on NME
This “news story” is all over the internet and in an age where advertising on line has become quite a lucrative business AKA expensive as hell, this kind of “leak” makes for a swell PR stunt. Any band can have a publicity company or label send a press release stating a new record is forthcoming but why not give the press a little extra incentive to make it a headline story.
It isn’t that impossible to imagine a label might try such a marketing scam just three weeks before the cd streets. Hmm, that’s just about works out; if you like the sneak preview, maybe you will like it enough to pre-order the record from the hundreds of places already offering it online or race to your local record store and be the first on your block to own it.
Pretty sneaky sis.
